Our four key elements

We provide individualized loving care for each head of cattle at Ito Ranch. This helps to ensure the remarkable A-5 grade. The environment is of the utmost important to ensure their quality. Therefore, hygienic private stalls for each cow enable staff members to observe the condition of each cow on an individualized basis. Bred with human compassion, Matsusaka cattle are truly unique. This gives way to superior quality found nowhere else in the world.

We ship heifers at over 36 months of the fatting period, 10 months longer than regular counterparts. Through this period, fatty acids turn unsaturated. This improves the quality of the fat which comes up with a long lingering scent, unique taste, and rich aroma.

In addition, a carefully designated diet of rice, bran, wheat, beancake, and corn is used to maintain cattle that are healthy and produce quality beef. This formula has been developed over generation to generation as a family secret in order to maintain the quality of the breed.

The pedigree is the most influential factor. We purchase calves largely in Kagoshima. Meanwhile, it is getting more difficult to purchase them. We once purchased Tajima cattle, but lately A-5 grade beef has not materialized from Tajima cattle. However, we are constantly seeking all over Japan for better pedigree to offer the highest quality beef.